Search Engine Optimization |
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| Search
Engine Optimization (SEO) is the process
of improving the volume and quality of traffic
to a web site from search engines via “natural”
(“organic” or “algorithmic”)
search results. The earlier a site is presented
in the search results, or the higher it
“ranks,” the more peoples will
visit that site. |
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Pay Per Click |
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| Pay
per click (PPC) is an Internet advertising
model used on search engines, advertising
networks, and content websites, such as
blogs, where advertisers only pay when a
user actually clicks on an advertisement
to visit the advertisers' website. |
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